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Introduction The bulk of Websites available on the Internet are either designed to achieve commercial goals or to advance the aims of specific institutions. However, few organizations have taken on the task of assessing the Internet itself. One of them is the Wolfgram Memorial Library of Widener University in Chester, Pennsylvania, United States of America. Jan Alexander and Marsha Ann Tate have written a book entitled Web Wisdom: How to Evaluate and Information Quality on the Web. Included on their Website are evaluation checklists for assessing the different types of Websites, and their quality, as well as a bibliography of Web evaluation articles and links to additional Web evaluation sites. Here is a link to their Website: http://www.muse.widener.edu/Wolfgram-Memorial-Library/webevaluation/webeval.htm.

An example of one of their checklists is provided below. Similar checklists are provided for Business/Marketing Web Pages, News Web Pages, Informational Web Pages, and Personal Web Pages.

How to Recognize an Advocacy Web Page

An Advocacy Web Page is one sponsored by an organization attempting to influence public opinion (that is, one trying to sell ideas). The URL address of the page frequently ends in .org (organization). Examples: National Abortion and Reproductive Rights Action League, the National Right to Life Committee, the Democratic Party, the Republican Party.

Questions to Ask About the Web Page

The greater number of questions listed below answered "yes", the more likely it is you can determine whether the source is of high information quality.

Criterion #1: Authority

  1. Is it clear what organization is responsible for the contents of the page?
  2. Is there a link to a page describing the goals of the organization?
  3. Is there a way of verifying the legitimacy of this organization? That is, is there a phone number or postal address to contact for more information? (Simply an e-mail address is not enough).
  4. Is there a statement that the content of the page has the official approval of the organization?
  5. Is it clear whether this is a page from the national or local chapter of the organization?
  6. Is there a statement giving the organization's name as copyright holder?

Criterion #2: Accuracy

  1. Are the sources for any factual information clearly listed so they can be verified in another source? (If not, the page may still be useful to you as an example of the ideas of the organization, but it is not useful as a source of factual information).
  2. Is the information free of grammatical, spelling, and other typographical errors? (These kinds of errors not only indicate a lack of quality control, but can actually produce inaccuracies in information).

Criterion #3: Objectivity

  1. Are the organization's biases clearly stated?
  2. If there is any advertising on the page, is it clearly differentiated from the informational content?

Criterion #4: Currency

  1. Are there dates on the page to indicate:

    a. When the page was written?

    b. When the page was first placed on the Web?

    c. When the page was last revised?

  2. Are there any other indications that the material is kept current?

Criterion #5: Coverage

  1. Is there an indication that the page has been completed, and is not still under construction?
  2. Is it clear what topics the page intends to address?
  3. Does the page succeed in addressing these topics, or has something significant been left out?
  4. Is the point of view of the organization presented in a clear manner with its arguments well supported?
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| Setting Priorities | Finding Solutions | Learning What Others are Doing |
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